Audience Segments for Sky AdSmart Ireland

Sky AdSmart Ireland allows you to pick and choose from a range of lifestyle Mosaic groups & geographical attributes.

In addition to the fixed attributes detailed, we also offer advertisers the option to create custom segments using your own customer data.

To find out more about this option, please speak to your Sky Media representative or email us skyadsmart@sky.ie

Mosaic Groups

Location Options

Location Options

Province

  • Munster
  • Ulster
  • Connacht
  • Leinster

County

  • Carlow
  • Cavan
  • Clare
  • Cork
  • Donegal
  • Dublin
  • Galway
  • Kerry
  • Kildare
  • Kilkenny
  • Laois
  • Leitrim
  • Limerick
  • Longford
  • Louth
  • Mayo
  • Meath
  • Monaghan
  • Offaly
  • Roscommon
  • Sligo
  • Tipperary
  • Waterford
  • Westmeath
  • Wexford
  • Wicklow
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