Sky AdSmart In Ireland
Sky AdSmart is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV. With Sky AdSmart different ads can be shown to different households watching the same programme. This means Irish brands and businesses can now advertise on national channels, but to relevant audiences.
Advertisers are able to cherry-pick their audiences using combinations of geographical and lifestyle targets. All this means that the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium-sized businesses (SMEs) and location-specific advertisers in Ireland.
Sky AdSmart allows you to pick and choose from a range of geographical and Mosaic household attributes. There are a number of ways you can mix the attributes to make sure your ideal customers get to see your TV ad.
In addition to the fixed attributes detailed, we also offer advertisers the option to create custom segments using your own customer data.
To find out more about audience selection, please speak to your Sky Media representative or email us firstname.lastname@example.org
We will be compiling a range of successful case studies from our test and learn phase in Ireland. In the meantime, you can view all the campaign details and results from the brands that have used Sky AdSmart in the UK. From local and niche to national brands, there is plenty of information on the success and benefits realised through using Sky AdSmart.